Ouidad is dedicated to empowering individuals with curly hair to understand, enhance and love their hair.
For the past 30 years and for the generations to come, we have been and will always be pioneering new innovations to meet the needs of our curl community.
We are the pioneers of the curly hair revolution. We formulate products exclusively for curly hair — working from the inside out — to leave hair healthy, manageable, and frizz-free. We are committed to delivering the highest-quality, results-oriented solutions for all kinds of curls.
We belong to a global curly hair community and leverage our resources to make a difference in our community every day, not just once a year.